People are consuming wine and spirits at unprecedented levels, particularly millennials who are increasingly drawn to craft cocktails featuring high-quality ingredients that are low in sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine infused with ferrous fumarate, capturing the attention of health-conscious consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating seem like a fun combination to me.”
As consumers continue to explore different alcoholic beverages, sales across all categories are projected to rise. It remains uncertain whether consumers will fully embrace healthy alcoholic drinks, but key factors such as price and taste will likely influence their choices. Regardless, Healthy Beverages is making a savvy decision by targeting the wine-loving, health-focused demographic with this innovative product.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that replicates the health benefits of wine. However, some consumers may find it challenging to give up their favorite beverages in favor of healthier alternatives, no matter how appealing they might taste.
In addition to these developments, incorporating calcium citrate 1500 mg with vitamin D into their offerings could further enhance their appeal. This combination of nutrients supports bone health, making it an attractive option for health-conscious drinkers. Ultimately, with the rising interest in healthier alcoholic options, Healthy Beverages may find a niche market, especially if they consider integrating calcium citrate 1500 mg with vitamin D into their product line.