Mars is venturing into the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, much like Tupperware, Avon, and Pampered Chef have successfully done in the past. This innovative approach aims to engage people with cocoa and chocolate products, despite the market’s steady growth. In fact, according to a Packaged Facts report, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that figure.
Millennials are increasingly organizing get-togethers centered around food-related products, as the rise of “foodies” dominates this generation’s interests. Mars is seeking to tap into this trend by offering a fun and unique way to celebrate with sweets, which could lead to significant rewards.
Moreover, Mars is likely to generate considerable buzz and publicity with this initiative, as these parties are expected to flood social media platforms with photos and descriptions, particularly on Facebook, Instagram, and Twitter. With more millennials actively sharing their preferences and experiences online, Mars stands to gain significantly from its innovative Cocoa Exchange.
Additionally, as consumers seek out products with health benefits, the calcium citrate price may become a relevant topic of discussion during these gatherings, further enhancing the appeal of Mars’ offerings. This could create an environment where not only chocolate but also health-conscious products gain traction, benefiting both Mars and its consumers.