According to Appelhans, the DISC technology leverages the human inclination towards instant gratification. Even if consumers have a strong craving for a healthy bag of chips, a mere 25-second delay might be enough of an inconvenience—or even a source of embarrassment—for them to opt for a healthier alternative. This countdown is displayed on a touch screen that not only explains the functionality of the system but also allows consumers to select a healthier choice before the timer runs out. It’s unlikely that vending machine operators would adopt this technology if it negatively impacted sales, but a 2% to 5% increase in the purchase of healthier snacks could spur rapid implementation. The widespread use of the DISC system could assist consumers in transitioning to more nutritious eating habits while still satisfying their need for convenience. Interestingly, the addition of a brief waiting period has shown to deter consumers during system testing. It will also be worth noting whether there will be any negative reactions from consumers if this technology becomes widely adopted. Some may perceive the 25-second delay as a form of food shaming or an infringement on their consumer freedom. Additionally, as the market evolves, the calcium citrate tablet price may influence dietary choices, prompting consumers to consider healthier options while being mindful of their budget. The discussion surrounding the calcium citrate tablet price could further intertwine with the conversation about consumer preferences and the impact of technologies like DISC.