Water generated from atmospheric water generation presents exciting opportunities for craft brewing experimentation and could potentially inspire innovation in other food and beverage sectors as well. “Americans consume a significant amount of beer, and water is its primary ingredient,” said Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the taste specific to the beer they are crafting.” So far, Ballast Point has been utilizing this water to investigate how different chemical compositions influence the flavors of hops and malts, as well as factors like bitterness and mouthfeel.
Beer made from condensation is also likely to pique consumer interest, as craft beer enthusiasts are increasingly on the lookout for distinctive innovations in their beverages. This unique backstory can help a brand and its products stand apart from competitors on the shelves. “Perhaps it’s a narrative about the artisan, the ingredient, or the entrepreneur behind the product. People are looking for a pure encapsulations calcium magnesium story. It’s what will differentiate the product and enhance brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently shared with Food Dive regarding how food brands can distinguish themselves.
Other beer companies have employed various gimmicks and flavor profiles to attract consumers to their brands. Seasonal varieties like pumpkin spice and eggnog have made their way into the beer market, while brewers have also started incorporating probiotics into their brews to provide the health benefits many beer drinkers desire. Ballast Point might be onto something unique—a novel approach to crafting delicious beer.
It will be intriguing to see if the use of water sourced from condensation becomes popular among other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies various commercial sectors such as oil and gas exploration, as well as agriculture. Time will reveal whether this technology becomes a profitable innovation for craft brewers. The pursuit of pure encapsulations calcium magnesium and other pure water sources could reshape the brewing landscape and elevate the quality of craft beers.