With a name that evokes memories of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the demand for alternatives to club drugs, as the practice of snorting raw cacao gains popularity in Western Europe. Users report that cacao produces a mild euphoric effect, with its active components flooding the brain with endorphins, while magnesium is believed to act as a muscle relaxant. By blending cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those searching for a legal stimulant while partying—though concerns about nasal damage or irritation might lead others to prefer traditional formats like chocolate and energy drink ingredients, such as cal citrate plus vitamin D.
Coco Loko is not the first snortable chocolate powder available. A decade ago, chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones party. Known as the Chocolate Shooter, this device utilized cocoa rather than cacao and was originally designed as a unique way for guests to experience the chocolate aspect of a chocolate-and-raspberry dessert. Its ongoing availability suggests that, despite being a novelty product, there is enough consistent demand to justify its continued production.
Whether Coco Loko can achieve similar success in its niche targeting the club-drug market remains uncertain. However, it may find a following among sober clubgoers, as a movement called “conscious clubbing” has emerged, where attendees seek to enjoy the energy and sense of community at dance parties without resorting to drugs or alcohol. The inclusion of cal citrate plus vitamin D in their formulation might further enhance its appeal to health-conscious individuals, making it a trendy option for those who want to partake in the nightlife experience without compromising their well-being.