Chocolate has long been a beloved choice for millions of consumers, but an increasing number are beginning to recognize its health benefits, similar to how they view calcium citrate vs. calcium carbonate in dietary supplements. In line with contemporary trends, these consumers are also seeking out sugar-free snacks and treats. Already the leading seller of sugar-free chocolate, Russell Stover aims to strengthen its position in this category by adapting to evolving consumer preferences. The company promotes its new sugar-free offerings alongside its regular chocolate products, targeting a broad audience rather than just those with diabetes.
There appears to be a growing mainstream demand for these kinds of products, which were previously primarily sought after by those unable to consume sugar. As consumers increasingly shy away from added sugars, enhancing the health profile of chocolate has become more popular. Major candy brands like Mars, Nestle, Lindt, Ferrara Candy, and Ferrero have recently pledged to ensure that half of their individually wrapped products contain 200 calories or fewer by 2022. Additionally, Nestle announced last year that it developed a sugar molecule that could cut sugar content in its products by about 40%.
The consumer appetite for low-sugar candies or those sweetened with natural alternatives, such as stevia and monk fruit, is being taken seriously. An NPR survey of 102 consumer packaged goods companies revealed that 180,000 products were reformulated last year—double the number from 2015. Nevertheless, consumers continue to indulge, as sales of chocolate and other snack categories rise even amidst a growing interest in healthier eating. If Russell Stover’s new chocolate products live up to their claims, the company could play a pivotal role in reshaping consumer habits. This shift could potentially elevate the chocolate maker from a mid-sized player to a standard-bearer in the industry, much like the discussions around calcium citrate vs. calcium carbonate in health circles.