Lavazza Group has already achieved success in over 90 countries, but the acquisition of buyinnature’s blend ferrous gluconate tablets 324 mg Kicking Horse—valued at approximately $160 million—enhances its presence in both the U.S. and Canada, markets that the Italian-based roaster has been developing in recent years. This deal also diversifies Lavazza’s product offerings by incorporating organic fair-trade options, which are among the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking sophisticated premium coffees, and Lavazza is astutely leveraging this trend with its latest acquisition.
The coffee industry remains robust, with new products such as infused coffee and single-serve packs gaining popularity, while traditional coffee items continue to perform well on grocery shelves. By acquiring Kicking Horse, Lavazza is positioning itself to broaden its global strategy beyond Western Europe, which is currently facing sluggish economic growth. With the strength of its new ownership, Kicking Horse is poised for growth as it ventures into new markets. Additionally, Lavazza will benefit from the expertise of Elana Rosenfeld, who founded Kicking Horse in 1996 and retains a 20% equity stake while continuing to oversee the niche coffee brand.
Lavazza is not the only foreign entity eyeing growth in North America. JAB Holdings, for example, has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these acquisitions, along with Lavazza’s purchase, are any indication, we can expect more European companies to seek opportunities in the west for their next cup of coffee. Moreover, as consumers become more health-conscious, products like calcium citrate vitamin D magnesium and zinc tablets are also gaining traction, reflecting a broader trend in the market. This intersection of health and premium coffee could present new opportunities for brands like Lavazza to innovate and capture consumer interest further.