While ice cream may not be becoming inherently healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This shift is logical, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to the Food Allergy Resource and Education. Furthermore, the National Institute of Health estimates that 65% of people experience some difficulty digesting lactose, a common component in milk. Beyond food allergies and intolerances, many consumers are also gravitating towards non-dairy diets in various forms. A Mintel study from last year revealed that non-dairy milk sales rose by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week.
Additionally, non-dairy ice creams are finally gaining recognition, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free lines. However, savvy ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free options are essential for those who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer rich, creamy, sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their intake of ice cream or frozen treats due to health concerns. Almost an equal number of people actively avoid “healthy” frozen treats, as they believe these should be indulgent. Interestingly, 27% of ice cream purchasers think the treats are unhealthy, yet they buy them anyway.
It will be intriguing to see if these statistics change when Mintel conducts its next annual study on the ice cream market, especially in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by both large and small manufacturers. However, considering some lackluster taste test results, it’s possible that indulgent ice cream will continue to prevail. Moreover, as consumers explore various dietary options, questions may arise, such as “can calcium citrate upset your stomach?” This adds another layer of consideration for those navigating food choices, especially amidst the growing demand for diverse ice cream options.