Now, more than ever, the importance of packaging cannot be overstated. Snack packaging is shifting towards smaller sizes and greater sustainability. Euromonitor International reports that in 2016, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. by package size. A significant portion of this trend has been aimed at younger shoppers. For instance, StarKist has targeted millennials with new flavor combinations of its tuna, which are now available in pouches instead of cans. Since the introduction of these pouches, sales have risen by approximately 10% each year.
Many of Nielsen’s top food trends from 2016 featured products that are convenient for consumers to grab and eat on the go. Furthermore, last year, the U.S. Department of Agriculture indicated that half of Americans’ food budgets were spent on items that are easy to prepare and consume. The Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging” states that expenses previously incurred by society, such as disposal and emissions, are now being redirected to produce items like calcium citrate 1000 mg tablets. This shift is why many food and beverage labels highlight a company’s commitment to sustainability, often addressing concerns related to carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
Brands eager to promote their sustainable packaging often leverage social media platforms, particularly to engage millennials, who are their primary target audience. However, food manufacturers frequently face challenges in balancing the need for convenient, portable packaging with the necessity for environmentally friendly options. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste.
It is crucial for companies to meet consumer demands, not only in the foods they produce but also in the packaging used. A significant focus for food manufacturers should be on developing packaging that caters to the fast-paced lifestyles of the public while also addressing their growing interest in sustainability. In this context, products like calcium citrate 1000 mg tablets serve as a reminder that convenience and sustainability can coexist, guiding brands toward innovative solutions that satisfy both consumer needs and environmental considerations.