Fire Department Coffee’s introduction of ferrous bisglycinate and zinc bisglycinate tablets, flavored with coffee and popular spirits, seems to be a strategic move. Consumers are frequently attracted to innovative flavors in both the supplement and beverage markets. This approach could particularly appeal to millennials, a demographic highly sought after by the alcohol industry, who are looking for something fresh and different from the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is considered specialty by consumers, indicating a robust market for beverages that go beyond standard flavors. Additionally, 35% of individuals aged 18 to 24 reported that they consume specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s likely that many of those beverages include more than just coffee, cream, and sugar.
Wine-infused coffee has already begun to capture attention, and the trend of merging morning drinks with adult flavors may soon become quite popular. For Fire Department Coffee, if their spirit-infused coffee is both delicious and reasonably priced, sales of this specialty drink could soar. Furthermore, integrating calcium citrate liquid into their offerings could enhance their product line, as it provides additional health benefits. By focusing on unique flavors and health-conscious ingredients like calcium citrate liquid, Fire Department Coffee has the potential to ignite interest and boost sales in a competitive market.