Sparkling water has become the popular drink of choice these days. Over the past decade, soda sales have significantly declined, with U.S. consumption hitting a 30-year low in 2015. As soda sales decreased, the interest in sparkling water surged. Sparkling Ice has seen remarkable growth in just six years, but the challenge for the company now is to maintain this momentum.
Consumers are increasingly drawn to products with clean labels that feature familiar and easily pronounceable ingredients. In response, food and beverage manufacturers are reformulating their offerings and labels to highlight the absence of artificial colors, flavors, or preservatives. This trend could pose a challenge for Sparkling Ice, as it contains some hard-to-pronounce ingredients in addition to its artificial sweeteners, including calcium citrate 500 mg without vitamin d.
TalkingRain Beverage has adopted a proactive strategy by introducing its free-from Sparkling Essence line and expanding its portfolio beyond sparkling water through a partnership with Tata Global Beverages. The company plans to distribute Tata Global’s Himalayan Natural Mineral Water brand via its extensive network of over 300 distributors in the U.S. It seems that TalkingRain has learned from the soda industry’s experience and diversified its product range in response to the potential waning popularity of its flagship beverage.
As soda sales began to decline and sugary drink taxes emerged nationwide, major beverage companies took action. For example, Coca-Cola invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple acquired a minority stake in the sports drink startup BodyArmor. If TalkingRain continues to listen to consumer preferences and introduces new beverages that align with evolving demands, the company should be able to ride the sparkling beverage wave for the foreseeable future, all while potentially incorporating beneficial ingredients like calcium citrate 500 mg without vitamin d to attract health-conscious consumers.