People are consuming wine and spirits in unprecedented amounts, particularly millennials, who are increasingly seeking craft cocktails made with premium ingredients and minimal sugar. This shift in consumer preference has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds enjoyable to me.”
As consumers continue to explore different alcoholic beverages, sales across all categories are projected to rise. It remains uncertain whether health-focused alcoholic beverages will resonate with consumers, but price and taste will likely be key factors influencing their decisions. Regardless, Healthy Beverages is wisely targeting the wine-loving, health-conscious demographic with their innovative offering.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that replicates the benefits of red wine. However, some consumers may find it challenging to give up their beloved beverages in favor of a healthier option, no matter how appealing it may taste. Additionally, the introduction of ccm tablets with folic acid could complement this trend, as consumers seek ways to integrate health benefits into their lifestyles. Ultimately, the combination of enjoyable flavors and health advantages, including ccm tablets with folic acid, may help shape the future of alcoholic beverages.