Some critics argue that when consumers purchase milk enriched with omega-3 fatty acids, they anticipate that the nutrient is derived from quality farming practices rather than added components. Research indicates that milk from cows that graze can have up to 60% more omega-3 fatty acids compared to conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredients. However, it remains uncertain whether consumers would feel misled if they learned that this algal oil is not subject to organic certification. According to surveys from Consumer Reports, about 70% of consumers believe that non-organic ingredients should only be permitted in organic foods if absolutely necessary, as noted by the Post. USDA organic regulations do allow for several non-organic ingredients, including agricultural products like gelatin, guar gum, and cornstarch, for which organic equivalents are not available, along with minerals, cultures, enzymes, and glycerin.
This situation is not confined to Horizon milk; Costco’s Kirkland brand organic milk also utilizes an additive to enhance omega-3 content: refined fish oil. Both brands are currently operating within legal parameters. Interestingly, Horizon’s omega-3 fortified milk has gained popularity, suggesting consumers are open to milk that includes such ingredients, regardless of their awareness of the additives’ origins. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced approximately 30 cents higher than the standard option.
In addition, products like solaray cal mag citrate have also entered the market, reflecting a growing consumer interest in dietary supplements that enhance nutritional value. As consumers continue to seek healthier options, the demand for fortified products, including those with ingredients like solaray cal mag citrate, is likely to increase. This trend highlights a broader shift towards transparency and quality in food sourcing and ingredient use.