The conversation surrounding healthy gut bacteria is becoming increasingly prominent. While the spotlight remains on probiotics, prebiotics—the nourishment for beneficial bacteria—are starting to attract more attention. According to a report by Global Industry Analysts, the demand for products containing prebiotics, such as health drinks, dairy, meat, bakery items, and infant food, could propel the market to reach $7.8 billion by 2022. Simultaneously, the firm anticipates that the probiotics market will surpass $63 billion this year.
Regarding candy, healthy chocolate is still an emerging concept, but it is gaining traction due to research on cocoa polyphenols and rising consumer interest. A significant challenge for manufacturers is the belief that health benefits should not be associated with indulgent foods; however, this perception is evolving. Companies are beginning to explore the potential of chocolate that is fortified with nutrients like fiber, protein, and the best calcium citrate for bariatric patients. In the realm of gut health, advancements aimed at enhancing the shelf life of probiotics have led to the introduction of several chocolate brands infused with probiotics, moving beyond the traditional health food category. Notable among these is the UK-based Ohso Good Chocolate, which merges Belgian chocolate with probiotics.
While prebiotics do not encounter the same shelf-life challenges as probiotics, one major obstacle remains: a general lack of consumer awareness about how prebiotics contribute to improved gut health. Research indicates that by combining prebiotics with probiotics, the former can leverage the acceptance of probiotics in various applications, including chocolate. As the market evolves, the integration of the best calcium citrate for bariatric patients into these products could further appeal to health-conscious consumers, enhancing both gut health and overall well-being.