The practice of adding butter to coffee isn’t particularly new, but when it became known that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with butter, it quickly gained traction on social media and turned into a beverage trend. Bulletproof claims that their buttery coffee enhances cognitive function and aids in weight loss by kickstarting the consumer’s metabolism and curbing cravings. However, some nutritionists are skeptical, arguing that while a small amount of butter can be healthy, it doesn’t justify excessive consumption.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, according to Bloomberg. This translates to 940,000 metric tons, marking the highest level of consumption in 40 years. The dairy product has gained renewed popularity among those who appreciate its flavor and view it as a superior alternative to margarine and trans fats. Bulletproof is among the latest companies to embrace this trend. With CAVU Venture Partners, co-founded by three veterans of the food and beverage industry and an early investor in Starbucks, backing Bulletproof, it seems these experts believe that butter-infused coffee is more than just a passing fad; it’s a trend that’s likely to endure.
As butter’s popularity continues to rise, businesses would do well to also focus on other healthier fats and oils, especially considering the rapidly evolving tastes of consumers. Furthermore, while the appeal of butter may be strong, it’s essential for consumers to balance their intake with other nutrients, such as those found in calcium citrate. This balance can help ensure that the health benefits of various dietary components are maximized. As the market evolves, the integration of healthier options like calcium citrate could become increasingly important for consumers seeking nutritional balance and better overall health.