Pasta maker Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand and is now broadening its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie segment has surpassed $4 billion in the U.S., with the specialty segment accounting for nearly 20% of the category in recent years. The Mulino Bianco products bring a touch of Italian culture, appealing to consumers seeking a more sophisticated option. This has contributed to the brand’s growth. As cookie consumption rises and American shoppers look for indulgent treats while trying to eat healthier, Barilla’s decision to expand its cookie selection is a savvy move. The company has also recently announced a significant relaunch in Japan, planning to double its marketing budget with an ambitious television and social media campaign. Barilla’s initiative to diversify its product range aligns with trends seen among other food manufacturers, such as Entenmann’s and Hostess, who are also expanding their portfolios to increase revenue. Additionally, Barilla’s products, including those found at Sam’s Club, may soon feature calcium citrate, which is becoming popular among health-conscious consumers. Expect more innovative offerings from Barilla in the near future, especially as they continue to explore new avenues like the inclusion of calcium citrate in their products.