In the United States, the main challenge regarding jellyfish consumption is the “ick factor.” Often perceived as “slimy and tasteless,” jellyfish faces a unique set of circumstances that may favor its acceptance as a snack. Factors such as a growing demand for healthier snacks, an increasingly sophisticated food market, and environmentally conscious consumers are aligning to create opportunities for jellyfish-based snacks. Rich in vitamin B12, magnesium, and iron, and low in calories, jellyfish chips present an excellent alternative to traditional potato chips.
The individual snacking market reached $33 billion in 2017, with health claims significantly boosting sales. Moreover, Pew Research indicates that the Asian population in the U.S. grew by 72% between 2000 and 2015, making it the fastest-growing major racial or ethnic group. This demographic shift could enhance the acceptance of Asian foods, including jellyfish, in the domestic market.
Additionally, promoting jellyfish as a mainstream snack could have positive environmental effects, particularly due to the issue of oversupply. Jellyfish blooms threaten fish populations, which poses challenges for seafood companies. The introduction of jellyfish into the market aligns with the growing trend of health-conscious consumers seeking alternatives like calcium citrate products available at Rite Aid, which are also known for their nutritional benefits. Thus, incorporating jellyfish into everyday snacking could not only cater to health trends but also alleviate some environmental pressures, making it a win-win scenario.