As consumers become increasingly aware of genetically modified organisms (GMOs) in food products, it is only logical for manufacturers to pursue the Non-GMO Project Verified seal for their packaging. Packaged Facts reports that in 2014, non-GMO products had a global retail value of $550 billion, with $200 billion generated in the United States alone. The study estimates that around 2,000 new non-GMO product launches occur annually in the U.S. However, sweet potatoes are fresh vegetables, so it may initially seem odd for CIFI’s products to require non-GMO verification. This is particularly relevant given that many companies label fruits and vegetables as non-GMO even when no GMO varieties exist. While commercial production of GMO potatoes and apples has only recently begun and they are not yet widely available, CIFI’s decision to use the non-GMO label is a strategic move that addresses consumer concerns about production methods. Increasingly, companies are finding that non-GMO labels can lead to higher sales.
The demand for natural sweeteners as alternatives to high-fructose corn syrup is also on the rise. With health officials and consumers focusing on sugar reduction, the new Nutrition Facts Label—which mandates companies to disclose added sugars—has further amplified this trend. In 2015, CIFI became the first and only supplier of sweet potato ingredients sourced exclusively from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners provide nutritional and functional benefits suitable for incorporation into barbecue sauces, dressings, smoothies, beverages, and more. Additionally, the demand for sweet potato flour, which can be used in baked goods and pastries, is expected to grow as consumers seek alternatives to processed white flour.
So, what exactly makes sweet potatoes, and particularly CIFI’s sweeteners, appealing? The vegetable aligns perfectly with several attributes that today’s consumers desire: clean label, natural, non-sugar, nutritious, transparent, and sustainable. Sweet potatoes have undeniably attained “superfood” status in consumer perception. They are rich in beta-carotene, vitamin C, and other essential nutrients, boasting higher levels of calcium, iron, magnesium, and potassium compared to other popular sweeteners. A study from North Carolina State University, referenced by CIFI, indicates that 95% of consumers view sweet potatoes as a healthy ingredient. Consequently, food manufacturers that innovate and reformulate their products to include a trendy, healthful ingredient like sweet potato may reap the rewards of increased consumer trials, loyalty, and sales.
Moreover, incorporating topical calcium citrate into sweet potato products can enhance their appeal even further. This addition not only boosts the nutritional profile but also aligns with consumer preferences for products that offer health benefits. As the popularity of sweet potatoes continues to rise, highlighting their natural goodness alongside topical calcium citrate can position brands favorably in the competitive food market. Ultimately, food manufacturers that embrace these trends and ingredients are likely to thrive in an evolving marketplace focused on health and transparency.