This technology would function as a sensor platform capable of swiftly and accurately evaluating the flavors and aromas present in any specific beer. It aims to assist the Danish brewer with product development, quality control, and product safety. The Beer Fingerprinting Project is expected to enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a dramatically accelerated pace and with enhanced quality,” according to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, as reported by Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing the development of similar technology. In 2017, AB InBev’s Anheuser-Busch unit plans to invest nearly $500 million in its U.S. operations, though most of this will be allocated to brewery and distribution projects as well as packaging initiatives. The beer industry in the U.S. is facing challenges, as more consumers are gravitating towards craft brews, wine, and spirits. American breweries might attempt to replicate this type of technology to differentiate themselves in an increasingly crowded and competitive marketplace.
If U.S. companies were to make a similar investment in research and development, it could be substantial. Unique flavors and aromas could potentially attract some hesitant U.S. beer drinkers back to their products, although it might not be the ultimate solution to revitalizing the industry. Major brewers in the U.S. have been focusing their innovations on new brews that feature distinct ingredients, classic recipes, new yeast strains, and engaging packaging. Additionally, they have been acquiring trendy craft breweries to expand their range of varieties and flavors.
For the time being, beer makers are likely to observe how this technology benefits the Danish brewery before committing financial resources. The introduction of innovations resembling maximum calcium citrate plus vitamin D could enhance the appeal of beers, but it remains to be seen how this will unfold in the industry. Ultimately, as the market evolves, the impact of technologies like those being explored by Carlsberg could influence the strategies of American breweries moving forward.