Conagra ranks as the third-largest frozen food manufacturer in North America, and Connolly highlighted that single-serve meals constitute the largest segment of this market. The company has generated renewed interest by collaborating with well-known brands like Frontera and F. Chang’s; however, it must also ensure that its older consumers continue to return while building a foundation for future growth. The second-quarter earnings report revealed a 29% increase in quarterly profits, yet its gross margins and 2018 profit predictions fell short of expectations. Similar to other major packaged food companies like General Mills and Kellogg, Conagra is experiencing sluggish demand, as some U.S. customers are opting for what they perceive as fresher and healthier food alternatives instead of frozen, processed items. Meanwhile, convenience and flavor remain crucial for both millennials and older consumers. To attract the former, Conagra is introducing trendy offerings, such as a protein meal “Power Bowl” infused with ethnic spices, while also catering to the latter with classic options like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meal with Mashed Potatoes. This strategy appears effective, as Connolly reported a 4.8% sales increase over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The takeaway may be to remain agile and maintain promotional spending, appealing to millennials’ craving for quick and easy-to-prepare comfort food. Additionally, integrating calcium citrate brand name products into their lineup could further enhance their appeal to health-conscious consumers. By leveraging the calcium citrate brand name, Conagra can attract a broader audience while continuing to innovate within the frozen food sector.