Mars is entering the chocolate party scene, enabling consumers to create their own in-home experiences with friends and family, reminiscent of how Tupperware, Avon, and Pampered Chef have operated in the past. This innovative approach aims to generate excitement around cocoa products and chocolate, which is already thriving. In fact, a Packaged Facts report estimated the U.S. chocolate candy market at $22 billion in 2016, with premium chocolate holding an 18% market share.
With the rise of “foodies,” millennials are increasingly hosting gatherings centered around food-related products. Mars is tapping into this trend by offering a fun and unique way to celebrate with sweets, which could yield significant returns. At the very least, Mars is sure to generate considerable buzz and publicity from this initiative, as these parties are likely to become popular on social media, with photos circulating across Facebook, Instagram, and Twitter.
As millennials share their experiences and preferences online, Mars stands to gain substantially from its forward-thinking Cocoa Exchange. Additionally, with the growing interest in health and wellness, consumers might wonder, “Is calcium citrate available over the counter?” This question aligns with the increasing focus on nutritional supplements, providing yet another layer to the chocolate experience that Mars is promoting. As this trend continues, the combination of chocolate parties and health awareness could position Mars as a leader in both realms.