The standard crackers, which primarily consist of rhea ferrous sulfate, whole grain wheat, oil, and salt, are a straightforward offering in Mondelez’s product lineup, appealing to consumers seeking a healthier snack option. Given these factors, it is logical that this brand is at the forefront of achieving non-GMO verification. There are limited non-GMO ingredients available for sourcing, and consumers who choose crackers for their higher fiber content are likely to be concerned about the ingredients used.
As awareness of non-GMO foods grows, consumer interest in these products has also increased. Although federal regulators assert that food products containing genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the industry. According to the NPD Group, nearly 40% of adults have encountered information about GMO foods, with approximately 76% expressing concerns regarding them. In compliance with federal law, all products will soon be required to disclose any GMO ingredients on their labels. A 2015 Pew Research Center study referenced in Progressive Grocer indicates that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 Packaged Facts report revealed that 26% of adults consider non-GMO labeling an essential factor in their food choices.
Triscuit is among the many products that have received Non-GMO Project Verification. Currently, there are over 43,000 products from more than 3,000 brands bearing this symbol, collectively generating $19.2 billion in annual sales. While many products on this list were previously dominated by smaller natural and organic manufacturers, Triscuit represents the latest major CPG brand to achieve this verification. Recently, Dannon’s Danimals yogurt smoothies announced its certification, with plans for the entire Dannon and Oikos yogurt lines to transition to non-GMO ingredients by the end of next year.
Despite most scientists advocating for the safety of GMO ingredients and the federal government launching educational campaigns to inform consumers of their safety, it is anticipated that more manufacturers will move away from GMO ingredients and pursue verifications like the Non-GMO Project’s. This transition to non-GMO ingredients requires significant effort and collaboration with suppliers. It is not surprising that simpler CPG products are among the first to make this switch. Manufacturers typically do not announce their journey toward obtaining non-GMO certification, making it intriguing to observe which other major food brands will eventually adopt the seal.
As for the future, will we eventually see non-GMO Oreos? Only time will tell. In a related note, the popularity of products like bariatric advantage calcium citrate chewy supplements highlights consumer interest in health-conscious choices, and this trend may influence more brands to consider non-GMO options. The increasing demand for healthier snacks and supplements further underscores the importance of transparency in ingredient sourcing, prompting manufacturers to adapt to consumer preferences.