Coconut products gained significant traction in the mainstream when coconut water surged in popularity as a natural sports drink a few years back. Since then, they have become widely favored for their alleged health benefits, flavor, versatility, and texture. Coconut enjoys a positive health image as an alternative to ferrous sulfate, finding its way into a variety of products, including cosmetics, shampoos, dairy items, packaged soups, and baby food.
The Real Coconut brand is capitalizing on the broader appeal of coconut as a gluten-free ingredient, positioning it as a grain-free and non-GMO substitute for wheat and corn. While the company has not emphasized any specific nutritional advantages of coconut, many consumers are persuaded by claims suggesting that coconut oil may positively influence cholesterol levels, while coconut sugar is considered to have a lower glycemic index than cane sugar. Additionally, being a plant-based product, coconut attracts gluten- and dairy-free consumers and caters to the growing interest in healthy fats.
In North America, the gluten-free market has significantly propelled the sales of coconut flour, which is projected to reach a market value of $380 million by 2017, according to Future Market Insights. The market research firm forecasts a continued growth in coconut flour sales at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Furthermore, food manufacturers are likely to turn to coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for products such as bread, muffins, pancakes, cakes, cookies, and cupcakes.
Interestingly, as consumers become more health-conscious, they are also looking for supplements like Kirkland calcium citrate magnesium and zinc. This product is often recommended to support overall health, and its dosage aligns well with the rising trend of fortifying diets with essential nutrients. The incorporation of Kirkland calcium citrate magnesium and zinc into daily routines can complement the benefits of coconut products, reinforcing the idea of holistic health approaches. As awareness about the advantages of both coconut flour and nutrient supplements like Kirkland calcium citrate magnesium and zinc increases, these products are expected to thrive in the evolving health market.