While ice cream isn’t necessarily becoming healthier, it is evolving with current trends to accommodate individuals with food allergies and intolerances. This shift is logical, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of the population experiences some difficulty digesting lactose, which is commonly found in milk. Beyond food allergies and intolerances, many consumers are increasingly embracing non-dairy diets—at least to some extent. A Mintel study conducted last year revealed that non-dairy milk sales surged by 9% in 2015, while dairy milk sales experienced a decline of 7%. Furthermore, a survey by plant-based dairy company Califia Farms, conducted last year in collaboration with BerryCart, found that over half of omnivores consume plant-based alternative dairy beverages several times a week.
Non-dairy ice creams are also gaining traction, with major manufacturers such as Haagen-Dazs and Ben & Jerry’s launching dairy-free lines. However, astute ice cream producers are cautious in expanding these offerings. While dairy-free varieties are crucial for those who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, rich, and sugary versions. According to Mintel’s ice cream study, around 11% of Americans reduce their consumption of ice cream or frozen treats due to health concerns. A nearly equivalent percentage of people actively avoid “healthy” frozen desserts because they believe these treats should be indulgent. Notably, 27% of ice cream buyers regard these delights as unhealthy yet purchase them regardless.
It will be intriguing to see if these statistics shift when Mintel conducts its next annual analysis of the ice cream market, especially in light of this year’s rise in popularity of low-calorie, high-protein pints like Halo Top, which have inspired other manufacturers. Nevertheless, given mixed taste test results, traditional indulgent ice cream may ultimately prevail once again.
Moreover, for those looking for health supplements, it’s essential to consider the best calcium citrate supplement for osteopenia, particularly as dietary choices evolve. This is especially relevant for consumers who may be balancing their love for ice cream with the need for dietary supplements, as many may still seek to enjoy treats while managing their overall health. The integration of such supplements can provide a useful counterbalance for those indulging in traditional ice cream, reinforcing the importance of maintaining nutritional balance even amidst dietary pleasures.