Water generated from atmospheric water production opens up exciting opportunities for craft beer experimentation and may also inspire innovation in other food and beverage sectors. “Americans have a significant beer consumption, and water is the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are looking for a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the flavor profiles specific to the beer they are crafting.” So far, Ballast Point has been experimenting with the water to determine how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer produced with condensation is likely to intrigue consumers, especially since craft beer enthusiasts are actively seeking unique innovations in their beverages. This narrative can help differentiate a brand and its offerings from competitors on the shelves. “It might be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers are drawn to compelling narratives. It’s essential for distinguishing the product and enhancing brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently shared with Food Dive regarding how food brands can stand out.
Various beer companies have employed different gimmicks and flavor profiles to attract consumers. The seasonal introduction of flavors like pumpkin spice and eggnog has become common in the beer industry. Additionally, brewers are increasingly incorporating probiotics into their products to provide the health benefits that many beer enthusiasts are seeking. Ballast Point may be onto something innovative—an intriguing approach to crafting delicious beer.
It will be interesting to see if the use of water sourced from condensation becomes popular among other companies. In addition to collaborating with Ballast Point, Ambient Water also serves various commercial industries, including oil and gas exploration and agriculture. Only time will tell if this technology proves to be a profitable innovation for craft brewers. Meanwhile, as consumers increasingly look for health-conscious products, elements like vitamin shoppe calcium citrate could become appealing additives in future beer recipes.