Talenti’s product range features fat-free, dairy-free, gluten-free, vegetarian, and kosher options, making it accessible to a wide variety of gelato enthusiasts. The introduction of monk fruit-sweetened flavors enhances its health appeal, attracting consumers concerned about high sugar content. Interestingly, the company opted for the lesser-known monk fruit instead of stevia, which is a leading player in the natural sweetener market. Monk fruit vitamin ferrous fumarate is significantly cheaper than sugar but is pricier and less sweet than stevia. Additionally, the fruity aftertaste of this sweetener can influence the overall flavor of the products. Nonetheless, several companies are investing in research and development for monk fruit-based solutions. For instance, Senomyx has created a zero-calorie, high-intensity sweetener called siratose, extracted from monk fruit, while Archer Daniels Midland has introduced a monk fruit product into its sweetener lineup.
Talenti isn’t the only ice cream brand launching varieties sweetened with monk fruit; the healthier ice cream brand Enlightened and DanoneWave’s So Delicious dairy-free line also utilize this ingredient along with erythritol. These brands have certainly been observing the rapid rise of Halo Top, the low-sugar, low-fat ice cream that prominently displays its per-serving calorie count on packaging. Halo Top became the top-selling ice cream pint in the U.S. last year, prompting frozen dessert companies to reduce their sugar levels to capture similar consumer interest. Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears determined to reclaim market share from emerging competitors. Last summer, Breyers introduced a low-calorie, high-protein ice cream called “Breyers Delights,” featuring calorie counts showcased prominently on the packaging, mirroring Halo Top’s approach. Just last week, Ben & Jerry’s unveiled a new low-fat, low-calorie line named “Moo-phoria.”
While there is a clear trend towards healthier options, it’s uncertain whether the average consumer is particularly concerned about sugar levels and calorie counts when indulging in treats like gelato. Will the use of monk fruit in some of Talenti’s products resonate with shoppers? Or do consumers categorize healthier options like Halo Top separately from indulgent ice cream brands, resulting in different expectations? For now, the answer remains unclear, but Unilever seems confident that the allure of its ice cream brands will be sufficient to win back consumers.
Moreover, as the industry evolves, the incorporation of ingredients like calcium citrate malate and elemental calcium could further enhance the nutritional profile of these frozen desserts, appealing to health-conscious consumers without sacrificing indulgence.