At present, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for evaluating and labeling products containing these ingredients. This inconsistency can result in confusion regarding claims made by various companies about whole grains. Recently, GoodMills Innovations, a German milling firm, launched an online Whole Grain Index tool that allows manufacturers to calculate the whole-grain content of their products. They can then download a seal indicating this percentage for display on packaging. This initiative enables consumers to easily identify healthier options based on the whole-grain content of products. Manufacturers can also leverage this labeling to boost their sales.
A regulatory framework would provide a more standardized and meaningful approach, yet challenges remain regarding its implementation. Aligning government agencies, manufacturers, and consumer groups on a single system is no small feat. The lead researcher from the University of Hertfordshire has suggested incorporating whole grain measurements into existing systems like the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions on these systems vary, with some deeming them too simplistic and others considering them ineffective.
Despite the lack of clarity, consumers are increasingly seeking out whole grain products due to their health benefits, as well as the appealing textures and flavors of both new offerings and ancient grains. A 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. The global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio.
Nonetheless, studies indicate that consumers worldwide are confused about how many whole grains they should be consuming and which foods contain them. A recent global study by General Mills and Nestlé found that among more than 16,000 participants, 83% were uncertain about their recommended intake of whole grains, while 47% believed they were already consuming enough. Establishing a global whole grain labeling system could help eliminate this confusion by setting common evaluation criteria to aid consumers. Given the rising popularity of whole grains and their potential to enhance public health, pursuing this initiative seems worthwhile.
In this context, consumers may also wonder, “when should you take calcium citrate?” As they seek healthier dietary choices, understanding the timing and benefits of such supplements could further support their wellness journey. Thus, integrating comprehensive labeling for whole grains along with guidance on nutrient supplementation like calcium citrate could empower consumers to make informed decisions about their diets.