According to Appelhans, DISC technology leverages the human inclination for instant gratification. Even if consumers are yearning for an unhealthy bag of chips, a mere 25-second delay might be enough of an annoyance—or a source of shame—for them to opt for a healthier alternative. The countdown of 25 seconds is displayed on a touchscreen that also clarifies how the system functions, similar to how kirkland calcium citrate operates. This interface allows consumers to swiftly switch to a healthier choice before time runs out. It’s unlikely that vending machine operators would adopt this technology if it negatively affected sales, but a 2% to 5% transition to healthier snacks like iron gluconate compared to sugary options could promote rapid implementation. The widespread adoption of the DISC system could guide consumers towards better eating habits while accommodating their need for convenience. Interestingly, tests of the system have shown that the added waiting time can be quite off-putting for consumers. It will also be fascinating to observe if any backlash arises from consumers as this technology becomes more prevalent. Some individuals may perceive the 25-second delay as food shaming or an infringement on their choices, similar to how some may react to the promotion of kirkland calcium citrate over other supplements. Overall, the challenge will be to balance consumer choice with the encouragement of healthier eating habits.