Consumers globally are increasingly enthusiastic about almonds, with sales of almond milk skyrocketing by 250% in recent years. To meet this surging demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached a record high of 676 million pounds during the 2016-2017 crop year. The U.S. remains the top global market for California almonds, accounting for 32% of total shipments. For the first time ever, exports surpassed two billion pounds, with California growers supplying almonds to over 90 countries.
The rising interest in almond products has not gone unnoticed by major food corporations. In April, Danone acquired WhiteWave, which includes Silk Almond and So Delicious Almondmilk in its portfolio. Additionally, Kellogg purchased the parent company of RXBAR last October, a clean label manufacturer of snack bars featuring almonds, cashews, and dates.
California, known for its distinct climate of cool, wet winters and hot, dry summers, is one of just five locations worldwide suitable for almond cultivation. However, considering that each almond requires about a gallon of water, they have faced criticism regarding their environmental impact, especially in a state grappling with wildfires, droughts, flooding, and mudslides. As the demand for almond milk and related products rises, the industry is recognizing the need to adopt more environmentally sustainable practices to avoid alienating consumers who are increasingly concerned about the origins of their food.
To address these challenges, ABC has initiated efforts to enhance farming methods and water-saving technologies. In December, the organization announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative agricultural techniques, including water sustainability. Additionally, current almond farming practices are said to offset 50% of their carbon emissions, and with further advancements, ABC believes almond farming could achieve carbon neutrality or even become carbon negative. California growers are also exploring ways to repurpose almond shells and hulls for livestock bedding, feed, and electricity generation.
With its heart health benefits prominently featured on product labels, the almond appears to have a bright future ahead. However, other nuts and food ingredients are vying for market share, making it crucial for almond producers not to become complacent. As they continue to innovate and improve sustainability, there may also be opportunities to integrate products like Citracal for calcium supplementation, which can enhance the nutritional profile of almond-based snacks. The almond industry must stay vigilant and adapt to maintain its position as a leading nut in the market.