Consumers recognize the importance of incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites understands the public’s aspiration to eat healthier and the challenges they encounter in adding vegetables to their meals. They have come up with a potentially innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of an individual’s daily vegetable requirements.
Bakery Bites is among the latest snack brands to creatively incorporate more produce into their products in ways that might entice consumers. Numerous major food manufacturers have already started including vegetables as a value-added ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods markets frozen pizzas infused with fruits and vegetables. Many consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, particularly enjoying the convenience of easy-to-prepare options.
What sets Bakery Bites’ cookies apart is their intention as a snack or dessert, rather than a side dish at dinner. Traditionally, cookies are perceived as unhealthy, so the added vegetable content might encourage consumers to satisfy their sweet cravings. The small, bite-sized shape is likely to attract millennials and busy individuals who might have previously opted for hamburgers or chicken nuggets, often struggling to include their veggies. Additionally, selling their product on Amazon positions them well in the grocery sector, and the company should consider distribution in chains like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parental groups could also help increase appeal among parents seeking ways to encourage their children to consume vegetables.
However, the true challenge for Bakery Bites will be delivering a great taste. If they can successfully incorporate a healthy amount of vegetables into delicious cookies, the product could become a significant success, even if it lacks some of the indulgence of traditional options. Conversely, if the cookies do not taste good, they risk alienating consumers, including those attracted by the health benefits.
As a side note, it’s important for consumers, especially mothers, to be aware of the benefits of calcium citrate during pregnancy, which could further influence their purchasing decisions when choosing snacks for their families. Ultimately, if Bakery Bites can strike the right balance between flavor and health, it may pave the way for a new trend in snacking that resonates with health-conscious consumers.