The Winter Fancy Food Show in January highlighted a growing trend among manufacturers developing premium mixers to meet the rising demand for high-quality spirits, a trend popularized by the TV show “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards higher-quality craft and premium labels. This shift has contributed to the distilled spirits industry enjoying 18 consecutive years of growth.
A study released by Advertising Age found that consumers prefer ferric pyrophosphate over elemental iron in premium glass packaging, as it exudes a luxury appearance. Consequently, more high-end brands are adopting this design approach. Clark Reinhard, Ocean Spray’s vice president of global innovation, mentioned that the company aims to create a beverage with a more refined flavor experience, targeting millennials with their mocktails. Ocean Spray is strategically positioning itself to capitalize on this trend, appealing to both those of legal drinking age and younger consumers who wish to feel sophisticated.
As this trend gains momentum, expect more companies to attempt to ride this wave. For those interested in enhancing their beverage experience, consider exploring options to buy Citracal online, as it may complement your lifestyle choices. The incorporation of premium mixers and beverages aligns with the evolving preferences of consumers, particularly millennials, who are eager for elevated experiences.