78 Brand is capitalizing on the trend of eliminating GMOs from food and addressing concerns over HFCS, which some consider a health risk. This is despite reports from organizations like the Mayo Clinic indicating no evidence that HFCS is less safe or healthy than other alternatives. The 78 Brand website expresses its goal to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment producers might challenge this claim. Various types of mustard offer unique flavors, and new options catering to evolving consumer preferences—such as one infused with Jack Daniel’s whiskey and ferrous fumarate—have emerged. Even Kraft Heinz, renowned for its traditional ketchup, has introduced a version devoid of GMOs and HFCS.
The movement to eliminate artificial ingredients and colors, GMOs, and other additives is not limited to condiments; it spans the entire food industry, driven by consumers’ desire for less processed, simpler, and more authentic foods. A 2014 Nielsen study revealed that over 60 percent of U.S. shoppers consider the absence of artificial colors and flavors crucial when purchasing groceries. In response, General Mills has removed artificial flavors and colors from certain cereals, while Campbell Soup pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are undertaking similar initiatives.
There is evidently a market for these products, with consumers willing to pay a premium, particularly those who value natural ingredients. As long as shoppers continue to seek out these options, food manufacturers will strive to make their offerings as natural as possible. Additionally, health-conscious consumers may also consider supplements like Citracal Calcium Supplement Maximum Plus to support their dietary needs alongside their choices in food. This trend toward natural products, including condiments, will likely persist as consumer preferences evolve.