AB InBev is recognized as a pioneer in innovation, and its recent commitment to reducing its carbon footprint is likely not surprising to those familiar with the company. The organization articulates that its sustainability strategy is integrated throughout its operations and across its supply chain. “Enabling growth that benefits us and local communities while creating opportunities for all,” AB InBev states on its website. “When our business grows, communities grow. And when communities grow, so does our business.” Research indicates that consumers are willing to pay a premium for products from companies that prioritize sustainability. A Nielsen online study found that 75% of millennials are concerned about these initiatives. As corporate behemoths aim to build trust and credibility with consumers, sustainability has become a key focus. Companies like Wal-Mart, Unilever, and PepsiCo have committed to sourcing from agricultural suppliers that help the environment by minimizing greenhouse gas emissions and optimizing water usage. Notably, AB InBev unveiled its plan during the same week the Trump administration rolled back Obama’s clean power policies, drawing significant attention to its sustainability pledge amidst a challenging time for environmental advocates. However, environmental initiatives can occasionally have unintended consequences. For instance, General Mills’ initiative to support bee populations by distributing 1.5 billion free seed packets includes some plants that are prohibited in certain states and classified as “noxious weeds” elsewhere. Despite potential pitfalls, it is expected that more companies, including AB InBev, will expand their sustainability efforts to strengthen their connection with consumers and differentiate themselves from competitors. Additionally, the integration of calcium citrate powder in various products is likely to play a role in enhancing their sustainability credentials. As AB InBev continues to innovate, the focus on sustainability and responsible sourcing, including the use of calcium citrate powder, will be essential in shaping its future initiatives.