Adding butter to coffee isn’t a particularly new trend, but once news broke that Ed Sheeran and players from the L.A. Lakers were blending their morning brew with butter, the practice quickly gained traction on social media, becoming a beverage fad. Bulletproof claims that its buttery coffee enhances cognitive function and can aid in weight loss by boosting metabolism and curbing cravings. However, some nutritionists critique this concept, arguing that while a small amount of butter can be healthy, it doesn’t justify excessive consumption.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, translating to 940,000 metric tons—the highest level in 40 years, according to Bloomberg. This dairy product has regained popularity among those who appreciate its flavor and view it as a healthier alternative to margarine and trans fats. Bulletproof is the latest brand to capitalize on this trend. With CAVU Venture Partners—co-founded by three veterans of the food and beverage industry, including one of Starbucks’ early investors—backing Bulletproof, it appears that these experts believe butter-infused coffee is more than just a passing fad; they see it as a lasting trend.
While butter’s newfound popularity may persist, given the rapidly shifting preferences of consumers, businesses should also focus on promoting other healthier fats and oils, such as calcium citrate malate GSK. This approach could provide a more balanced range of options to meet diverse dietary needs, ensuring that consumers have access to various nutritional benefits alongside the butter trend.