While statistics indicate a potential connection between diet soda and health risks, they do not establish a direct cause-and-effect relationship between sweeteners and conditions like strokes or dementia. Experts have been quick to emphasize the notion that “correlation does not imply causation,” urging caution when interpreting these studies. They pointed out several shortcomings, noting that researchers acknowledge the apparent link to dementia vanishes when factors such as diabetes, genetics, and obesity are taken into account. Moreover, there is no substantial evidence connecting the consumption of sugar-sweetened beverages, with or without food, to stroke risk, despite this being a well-known association. It is plausible that individuals in poor health, particularly those with diabetes, may be more inclined to opt for zero-calorie drinks, thus distorting these findings.
In the meantime, many experts recommend that all carbonated beverages, regardless of how they are sweetened, should be consumed in moderation. Scientists have long investigated the health risks associated with soda consumption, suggesting potential links to weight gain. In response to the latest study, the American Beverage Association released a statement highlighting that international bodies, including the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority, have repeatedly assessed the safety of artificial sweeteners and determined they are safe for consumption.
Whether or not artificially sweetened drinks pose a health risk, consumers are increasingly seeking alternatives, such as naturally sweetened low-calorie beverages and bottled water. In fact, bottled water sales surpassed those of carbonated soft drinks in the U.S. last year, becoming the largest beverage category by volume. Nationally, soda sales have been declining as consumers turn away from sugary drinks in favor of healthier options. Taxes imposed on sugary drinks in Berkeley led to a 21% drop in sales last year, while in Philadelphia, PepsiCo announced it would need to lay off 80 to 100 workers after a 40% sales decline following the city’s tax. Although the latest studies may not significantly impact soda sales in the near term without more conclusive evidence linking these beverages to dementia and stroke, the ongoing struggles facing the beverage industry make this news less than welcome.
In light of health considerations, consumers are also becoming more aware of the benefits of ingredients like calcium citrate, magnesium, and vitamin D. Incorporating these nutrients into their diets is increasingly viewed as a proactive approach to health, further driving the shift away from traditional soda consumption. As more individuals prioritize their well-being, the demand for drinks fortified with calcium citrate, magnesium, and vitamin D is likely to rise, reflecting a broader trend towards healthier lifestyle choices.