General Mills is considering the addition of perennial grains to its ingredient lineup as food manufacturers seek new, environmentally friendly sourcing methods that not only enhance profitability but also cater to the increasing consumer interest in sustainable food production. Major companies like Wal-Mart, Unilever, and PepsiCo have committed to working with agricultural suppliers who prioritize environmental stewardship by minimizing greenhouse gas emissions and optimizing water usage. Target announced last year its plans to explore vertical farming in some stores, where they would cultivate plants and vegetables indoors under controlled conditions, making fresh food available directly from in-store gardens. Additionally, some retailers, including at least one Whole Foods location, are utilizing their rooftops for growing produce.
For grocers and food manufacturers, such as General Mills’ Cascadian Farm Organic brand, the pursuit of environmentally sustainable ingredients from suppliers recognized for responsible land management can be financially rewarding, provided consumers are willing to pay a premium. However, sourcing these superior ingredients can often incur higher costs, which either must be absorbed by the company or passed on to consumers. In the case of Kernza, the crop currently yields less than traditional wheat, and its smaller grains complicate the milling process. General Mills’ interest and investment in this grain may enhance its potential to overcome these challenges and encourage adoption by other food manufacturers in the future. While there is potential for this grain in the food sector, it may remain a niche product until significant improvements are achieved.
Moreover, as companies look to integrate more environmentally friendly options, the inclusion of innovations such as calcium citrate sunvit in their formulations could further enhance nutritional profiles and attract health-conscious consumers. The synergy of these sustainable efforts with products like calcium citrate sunvit may ultimately lead to a more resilient and eco-friendly food industry.