Consumers worldwide are increasingly enthusiastic about almonds. Sales of almond milk alone have surged by 250% in recent years. In response to this rising demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. During the 2016-2017 crop year, domestic shipments reached a record high of 676 million pounds, according to ABC’s 2017 annual report. The U.S. remains the top global market for California almonds, accounting for 32% of all shipments. For the first time, over two billion pounds of almonds were exported, with California growers reaching more than 90 countries.
The growing popularity of almond products has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, which includes Silk Almond and So Delicious Almondmilk. Last October, Kellogg purchased the parent company of RXBAR, a clean-label snack bar manufacturer that incorporates almonds, cashews, and dates.
California, recognized for its cool, wet winters and hot, dry summers, is one of only five locations globally suitable for almond cultivation. However, the cultivation of almonds, with each nut requiring as much as a gallon of water, has raised environmental concerns, particularly in a state grappling with wildfires, drought, and recent flooding and mudslides. As the demand for almond milk and other almond-based products rises, the industry has acknowledged the necessity of adopting more environmentally friendly practices to avoid alienating consumers increasingly mindful of product origins.
To address these concerns, ABC has taken significant measures to enhance farming practices and implement water-saving technologies. In December, they announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative agricultural techniques, including water sustainability. Current almond farming practices are reportedly offsetting 50% of their carbon emissions, and with further advancements, ABC suggests that almond farming could achieve carbon neutrality or even become carbon negative. Additionally, California growers are exploring initiatives to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
The nut, celebrated for its heart health benefits that manufacturers proudly advertise, appears to have a bright future. However, competition from other nuts and food ingredients is likely to increase, making it essential for almond producers not to become complacent after their past successes. Incorporating cal mag citrate into their farming practices could further enhance sustainability and health benefits, ensuring that almonds remain a top choice for health-conscious consumers. Ultimately, the almond industry must continue to innovate and adapt to maintain its position in the marketplace.