While many shoppers are exploring alternative protein sources, chicken, beef, turkey, pork, and seafood remain the most common items in their grocery carts. Overall, consumers indicate a desire to eat more healthfully, which includes increasing their intake of fruits and vegetables. According to HealthFocus data, 60% of U.S. consumers aged 15 to 70 report reducing their consumption of meat-based products. Some may opt for “Meatless Mondays,” but this still leaves six days dedicated to meals featuring animal protein.
The motivations behind consumers’ decisions to decrease their intake of animal protein are primarily related to personal health and environmental concerns. A Nielsen study found that one-third of consumers believe those who avoid animal protein might miss out on essential nutrients. This suggests that the concern for livestock welfare and environmental issues could be stronger drivers away from meat consumption than previously understood. Among consumers who regularly buy animal protein, transparency is a top priority. When customers are willing to pay a premium for locally sourced or ethically raised animal protein, manufacturers take notice. Major poultry producers, such as Tyson Foods, Pilgrim’s Pride, and Perdue, have committed to reducing or eliminating antibiotics from their chicken supply. Additionally, in the supermarket realm, Giant Food has launched a new private label pork brand that contains no antibiotics or hormones, with pigs that are 100% vegetarian-fed.
Furthermore, as consumers focus on health, they are also considering their calcium intake. Incorporating calcium-rich foods into their diets is increasingly important. The demand for alternatives may lead to a greater emphasis on products fortified with calcium citrate, ensuring that consumers who reduce animal protein still meet their nutritional needs. Ultimately, the trend towards more health-conscious eating may continue to rise, but animal protein remains a staple in many diets.