Consumers worldwide are increasingly enamored with almonds, leading to a remarkable 250% growth in almond milk sales in recent years. In response to this surging demand, California almond growers are implementing initiatives aimed at boosting production over the next five years. The 2016-2017 crop year saw domestic shipments reach a record high of 676 million pounds, as reported by ABC’s annual report in 2017. The United States remains the primary global market for California almonds, accounting for 32% of total shipments. For the first time in history, exports surpassed two billion pounds, with California growers shipping to over 90 countries.
The booming demand for almond products has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, bringing Silk Almond and So Delicious Almondmilk into its portfolio. Similarly, Kellogg purchased the parent company of RXBAR last October, a clean label manufacturer that incorporates almonds, cashews, and dates into its snack bars.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions globally with the ideal climate for almond cultivation. However, the substantial water usage—up to a gallon per nut—has raised environmental concerns, especially in light of California’s recent struggles with wildfires, droughts, and flooding. As the demand for almond milk and related products increases, the industry recognizes the necessity of adopting more sustainable practices to avoid alienating consumers who are increasingly mindful of product origins. This shift could lead to a reduction in almond-based product consumption if not addressed.
In response, ABC has announced measures to enhance farming practices and implement water-saving technologies. In December, the organization committed $4.8 million to fund 64 independent, third-party research projects focused on innovative farming techniques, including water sustainability. Current almond farming practices are reportedly offsetting 50% of carbon emissions, and with further improvements, ABC envisions the possibility of achieving carbon neutrality or even going carbon negative. Additionally, California growers are exploring ways to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
The nut, celebrated for its heart health benefits—often highlighted on product labels—appears to have a bright future. However, competition from other nuts and food ingredients, including those enriched with cissus quadrangularis, calcium citrate, and vitamin D3, could pose a threat to almonds’ dominance. Therefore, it is crucial for almond producers to remain vigilant and not become complacent in the face of evolving consumer preferences and market dynamics.