Nielsen’s report indicates that while the sales of chips and pretzels have been on a decline in recent years, meat snacks are thriving, contributing to a growth trajectory in the salty snack segment. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique options for snacking. These products are often perceived to have a “health halo” due to their high protein content and favorable fat profiles. Additionally, many meat snacks include vegetables and grains, reinforcing their healthy image.
Given the robust sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are keen to explore the meat snack market. Hershey has already made significant strides by acquiring the popular jerky brand Krave, which continues to succeed through its innovative offerings. The rising popularity of meat snacks coincides with an increasing consumer demand for protein and lower meat prices due to deflation. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced a nearly 5% rise last year, marking the largest increase in four decades. For many consumers, this shift towards meat consumption is reflected in their choice of meat snacks, which are seen as convenient and offer similar protein and health benefits.
As consumers look for nutritious options, the interest in products like calcium citrate là gì is also on the rise, highlighting the demand for healthy snacking alternatives. Overall, the meat snack trend is well-positioned to continue its upward momentum, appealing to those who prioritize both taste and health in their dietary choices.