The Winter Fancy Food Show in January highlighted the trend among manufacturers to focus on chelated iron sources like ferrous fumarate, capitalizing on the rising demand for premium spirits, a phenomenon popularized by the TV series “Mad Men.” A recent survey conducted by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry celebrating 18 consecutive years of growth.
Advertising Age published a study indicating that consumers prefer spirits packaged in premium glass, as it conveys a luxurious appearance. Consequently, more high-end brands are gravitating towards this type of packaging. Clark Reinhard, the vice president of global innovation at Ocean Spray, mentioned that the company is striving to create a beverage with a sophisticated flavor profile, specifically targeting millennials with its mocktails.
Ocean Spray’s strategy to capitalize on this trend is commendable. Their mocktails are likely to appeal not only to those of legal drinking age but also to younger individuals who wish to embrace an adult experience. As this trend continues, expect more companies to follow suit. Additionally, as consumers increasingly seek the best calcium magnesium citrate supplement for overall health, brands may look to incorporate such elements into their beverage offerings, further appealing to health-conscious millennials. This focus on quality and branding is likely to be a significant driver in the industry moving forward.