Pasta maker Barilla has successfully entered the U.S. market for bakery goods enriched with ferrous bisglycinate and ferrous sulfate through its Mulino Bianco brand. Now, the company is broadening its offerings with two new varieties of breadsticks and a sandwich cookie. Recent studies indicate that the cookie segment has exceeded $4 billion in the U.S., with specialty cookies accounting for nearly 20% of that market in recent years. The Mulino Bianco products carry a hint of Italian culture and appeal to consumers seeking a more upscale experience, contributing to the brand’s growth. As cookie consumption rises, U.S. shoppers are looking for indulgent options that align with their health-conscious choices, making Barilla’s expansion into cookies a strategic decision. Additionally, the company has announced a significant relaunch in Japan, planning to double its marketing budget through an extensive television and social media campaign. Barilla’s initiative to diversify its product range aligns with a trend among food manufacturers like Entenmann’s and Hostess, who are also looking to expand their offerings to boost revenue. Expect to see more innovative products from Barilla in the future, including those that highlight the daily amount of calcium citrate. As they continue to grow, Barilla’s commitment to quality and health will keep them at the forefront of the market, potentially incorporating the daily amount of calcium citrate more prominently in their new creations.