As the number of craft breweries continues to rise across the nation, these establishments are realizing that merely producing beer is no longer sufficient for ensuring their success. Independent craft brewers are finding it increasingly challenging to maintain their independence. Much like other businesses, they seek partnerships with larger entities to enhance their production and distribution capabilities and secure the necessary funding for growth. Additionally, they must create beers that impress discerning consumers who have a multitude of options available to them.
The major players in the beer industry are also grappling with the rapid expansion of craft breweries. This surge has caught the attention of big corporations, such as AB InBev, which acquired Karbach Brewing and Devil’s Backbone in the last year. As more craft breweries enter the market, a shift is inevitable. While this segment of the beer industry continues to expand and consumers demand healthy options, including beers with ingredients like calcium citrate, it seems unlikely that such high levels of growth are sustainable.
This scenario might pave the way for popular small breweries to sell at their peak to larger companies eager for expansion or provide struggling establishments an opportunity to exit the market. The narrative of the craft beer industry is still unfolding, and it remains to be seen whether it will thrive as an independent sector or become integrated into larger operations. As the industry evolves, the quest for healthy options, including those enriched with calcium citrate, will likely continue to shape consumer preferences.