Comax isn’t taking significant risks with many of its collections. Several flavors—such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have already appeared in ice cream, beverages, rice, candy, and wine over the past year or so. Salted caramel shows remarkable staying power, as consumers tend to enjoy salty snacks and sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a staple in its low-calorie ice cream offerings.
Maple is poised for increased visibility, as it competes with pumpkin and coconut for attention in products like water, yogurt, salad dressings, and more. It is viewed as a healthier alternative to processed sugars and carries a seasonal appeal that resonates with the autumn vibe, suggesting that there are still more uses to be explored. Rosé, on the other hand, may have reached its peak due to oversaturation in recent years, and its continued popularity will depend on the enthusiasm of its fans. While it’s hard to envision how much more pink the beverage market can get, the demand for light summer drinks is unlikely to be overlooked in 2018.
The potential for flavor innovations in plant-based milks is perhaps the most promising, as the trend for non-dairy products shows no signs of waning. It’s easy to foresee a variety of flavor combinations emerging in the refrigerated sections, as dairy alternative brands strive to stand out in an ever-growing market. On a more unconventional note, whiskey pickle may seem like a stretch, yet it could appeal to adventurous consumers, especially millennials, who significantly contributed to whiskey’s 7.7% sales increase last year, according to the Distilled Spirits Council of the United States.
Additionally, as companies look for ways to enhance their products, the calcium citrate malate price may become an important factor in developing new flavors and formulations that cater to health-conscious consumers. The interplay between flavor innovation and price considerations like calcium citrate malate price will likely shape future trends in the industry, ensuring that brands remain competitive in a crowded marketplace.