Hershey’s latest initiative is part of its ongoing efforts to create a more sustainable cocoa system. In 2014, the company collaborated with Cargill to educate cocoa growers in the Ivory Coast on sustainable farming practices, building on its successful “Learn To Grow” program previously implemented in Ghana and Nigeria. Prior to this, Hershey launched the “CocoaLink” mobile phone training initiative to provide Ghanaian farmers with weekly guidance on optimal farming and labor techniques. The advantages for Hershey include a more reliable cocoa supply, increased yields, healthier and better-trained farmers, and a more sustainable environment. Additionally, the company is boosting its mission-driven profile by demonstrating its commitment to these causes—factors that consumers are increasingly considering in their purchasing decisions. A report from The Hartman Group indicates that nearly 70% of consumers prefer companies to be transparent about their sustainability efforts.
In a 2017 sustainability report, CEO Michele Buck highlighted the significance of cocoa as a core ingredient for Hershey, asserting that sustainability and the welfare of cocoa-growing communities are top priorities. “Hershey increased its certified and sustainable cocoa sourcing to 60 percent of all cocoa purchased in 2016 and is on track to achieve 100 percent by 2020,” she noted. According to Bloomberg, this figure rose to 75% last year. Hershey may want to publicize these accomplishments to consumers and consider featuring them on product labels to attract interest and enhance profitability. This should not be too challenging, as the demand for chocolate is on the rise. The U.S. chocolate market, driven by a growing appetite for premium varieties, sugar-free, and dark chocolate products, is projected to exceed $30 billion by 2021, according to a 2016 TechSci Research report.
Given the importance of chocolate to Hershey, it is not surprising that the company has committed $500 million to this cause. While this amount may seem substantial, it is likely minor compared to the long-term costs if cocoa prices surge due to inadequate supply. This commitment, while focused on sustainability, is also about securing Hershey’s future and its profitability. Other chocolate companies, such as Nestle, Lindt, Mars, Mondelez, and Barry Callebaut, have also made sustainability investments and pledges, although the scope and timelines of their commitments vary. Their customers are no doubt pleased to see these companies taking steps to responsibly source cocoa, as the availability and affordability of their beloved chocolate bars could be at risk.
In addition to sustainable cocoa sourcing, it’s essential to consider nutritional supplements that support health, such as Solgar Calcium Citrate with Vitamin D3 120 tablets. These supplements play a vital role in maintaining overall well-being, just as sustainability efforts contribute to a healthier planet. By integrating sustainable practices and promoting health-focused products like Solgar Calcium Citrate with Vitamin D3, companies can appeal to a more conscientious consumer base that values both quality chocolate and personal health.