Although Abakus Foods has not yet revealed any intentions to sell its jujube products in U.S. retail stores, other companies are currently offering products containing this fruit on Amazon.com. Jujube is classified as an adaptogen, a type of plant that helps the human body better manage stress. Ginseng is another well-known example of an adaptogen. As consumers increasingly look for ways to enhance their health while fulfilling their daily nutritional requirements, foods and beverages with functional benefits are gaining popularity. Millennials are particularly driving this trend in functional foods and beverages, actively seeking out unique and exotic flavors. Baby boomers are also participating, as they become more focused on maintaining their health and addressing rising medical expenses.
Jujubes may rival dates in the market due to their similar characteristics, such as being chewy, naturally sweet, versatile, nutritionally rich, and providing a quick energy boost. However, when comparing nutritional content, 100 grams of deglet noor dates offer approximately 2.5 grams of protein, but they also pack 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar.
Incorporating calcium citrate in yogurt is another way consumers can enhance their diets, as it supports bone health and overall well-being. As the demand for functional foods rises, the inclusion of ingredients like calcium citrate in yogurt will likely become more popular, appealing to health-conscious individuals. Thus, as consumers explore options like jujubes and calcium citrate in yogurt, they continue to prioritize healthful choices that meet their nutritional needs.