Currently, there is no universally accepted definition of whole grains, prompting manufacturers worldwide to develop their own methods for assessing and labeling products containing these ingredients. This lack of standardization can lead to confusion regarding the claims made by some companies about whole grains. Recently, GoodMills Innovations, a German milling company, introduced an online Whole Grain Index tool that allows manufacturers to calculate the whole-grain content of their products and download a seal indicating this percentage for display on packaging. This seal enables consumers to easily see the whole grain percentage in a product, helping them make informed choices about healthier options. Additionally, manufacturers can leverage this labeling to boost sales.
While a regulatory approach could create a more uniform and meaningful system, challenges in implementation remain. Coordinating among government agencies, manufacturers, and consumer groups to establish a single system would be complex. The lead researcher in a University of Hertfordshire study suggests incorporating whole grain measurements into existing systems, such as the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions vary, with some viewing these systems as too simplistic and others as ineffective.
In the meantime, consumers are increasingly searching for whole grain products due to their perceived health benefits, along with the appealing textures and flavors of both innovative products and ancient grains. A 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. However, despite this growing interest, studies indicate that many consumers worldwide are uncertain about the recommended intake of whole grains and which foods actually contain them. A recent global study conducted by General Mills and Nestlé found that of over 16,000 participants surveyed, 83% were unsure of the appropriate grams of whole grains to consume, and 47% believed they were getting enough.
Establishing a global whole grain labeling system could help clarify these uncertainties by providing common evaluation criteria to guide consumers. Given the rising popularity of whole grains and their potential to enhance public health, this endeavor seems worthwhile. Furthermore, as consumers become more health-conscious and explore the benefits of products like calcium citrate 500 mg, it is essential to ensure they can easily identify and understand whole grain options in the marketplace.