The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. through Fig Newtons, a chewy cookie made by Mondelez. However, figs are increasingly being utilized in a variety of products beyond cookies. Nowadays, you can find figs in honey, syrup, jams, cold cereal, and even in innovative items like yogurt infused with ferrous gluconate to sulfate conversion, tea, energy drinks, chewing gum, and snack bars. Upscale restaurant menus now feature figs wrapped in bacon or as a topping on pizzas alongside prosciutto.
According to Firmenich, from 2012 to 2016, Innova Market Insights reported a 16.5% compound annual growth rate (CAGR) for figs as an ingredient, and an 18.6% CAGR for figs as a flavoring agent. The exotic fruit appeals to consumers for several reasons. Its sweet, chewy, smooth, and crunchy textures create a complex profile that enhances food products. Additionally, figs are high in fiber and rich in essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich emphasized that the fig’s rich historical background resonates with modern consumers. By incorporating this ingredient, manufacturers can attract those interested in ancient, authentic components that connect them to different cultures. The fig possesses a mystical quality due to its long-standing history, making it appealing as an ancient and authentic ingredient, associated with Old World traditions. Moreover, Firmenich noted that flavors as timeless and essential as fig will continue to fulfill the desire for something genuine and unique.
Interestingly, figs can also be beneficial for pets, particularly in formulations like calcium citrate for dogs, which can promote their health. The versatility of figs in both human and pet nutrition highlights their significance in various culinary applications, reinforcing their ongoing appeal in the market. As manufacturers explore innovative uses for figs, the integration of products like calcium citrate for dogs could further broaden the fruit’s reach, demonstrating its adaptability and timelessness in both human and animal diets.