Consumers are aware that they should increase their intake of carrots, spinach, and other vegetables, yet many are not meeting the recommended daily amounts. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the growing consumer desire for healthier eating and the challenges they encounter when trying to incorporate more vegetables into their meals. They have come up with an innovative solution: eat more cookies. Each serving of three of their baked treats contains 40% of the recommended daily vegetable intake.
Bakery Bites is among the latest snack producers to attract consumers by creatively integrating more produce into their offerings. Many established food manufacturers have already started using vegetables as value-added ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas loaded with 12 different fruits and vegetables. Moreover, a significant number of consumers are opting for vegetable-based substitutes instead of high-carb pasta and white rice, which is especially beneficial for those seeking easy-to-prepare options.
Bakery Bites’ cookies aim to stand out as a snack or dessert rather than just a side dish for dinner. Traditionally considered unhealthy, these treats may encourage consumers to indulge their sweet cravings while benefiting from added vegetable content. The small, bite-sized format is likely to appeal to millennials and busy individuals who previously might have opted for a hamburger or chicken nuggets, struggling to incorporate their veggies.
Additionally, selling their products on Amazon, an increasingly significant player in the grocery market, presents an opportunity for Bakery Bites. The company should also explore partnerships with retailers like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools or parent groups could further boost product penetration among families seeking ways to encourage children who may be reluctant to eat their vegetables.
The true challenge for Bakery Bites will be the flavor of their cookies. If the company can successfully blend a healthy amount of vegetables into a delicious cookie, the product could become a major success, even if it lacks some of the indulgence associated with traditional cookies. However, if the taste falls short, it might deter consumers, including those attracted by the potential health benefits. Furthermore, the inclusion of bariatric advantage calcium chewy bites in their product lineup could further enhance the nutritional appeal, allowing Bakery Bites to cater to health-conscious consumers looking for tasty yet beneficial snacks.