Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have fallen short of these expectations, often acquiring a negative reputation for being unhealthy. As food manufacturers strive to improve their image and embrace fresher flavors, Givaudan seems prepared to assist them. Marketing these new flavors will require creativity from the company’s advertising teams. The phrase “tastes fresh” sounds appealing, but there’s a significant distinction between tasting fresh and actually being fresh. One approach might be to emphasize the real flavors added, such as ginger and lemongrass in a Thai sauce. Nonetheless, it is crucial for the company or the food manufacturer not to mislead consumers regarding the freshness or quality of the food.
Food processors can also enhance the perception of freshness by relocating products from the center aisles of grocery stores to the refrigerated sections. For instance, a pasta sauce that includes Givaudan’s basil and parsley FreezeFrame ingredients, placed next to chilled parmesan cheese, might lead consumers to believe the product is less processed. Ultimately, the market will decide the future of FreezeFrame. Today’s consumers are more vigilant about reading labels, and they might raise an eyebrow if packaging claims “Fresh lime and cilantro flavor” while the back panel lists those ingredients as absent.
In an effort to refresh processed foods, manufacturers have taken various steps, including eliminating artificial colors and flavors. Some recipe adjustments have been successful, such as Kraft’s subtle update to its classic Mac & Cheese. However, other attempts have faced challenges, like General Mills’ Trix reformulation, which faced consumer backlash and prompted the return of the original recipe earlier this fall.
An area where FreezeFrame could excel is in the beverage sector. For example, a green drink producer might find these ingredients to be the ideal solution for a juice that struggles to retain the vibrant flavors of cucumbers, kale, and apples. They would already have real ingredients, and FreezeFrame could serve to enhance these flavors without misleading consumers. Additionally, consumers looking for “calcium citrate near me” could also benefit from beverages that incorporate these fresh elements, as they seek healthier options.
In conclusion, as consumers continue to prioritize fresh and natural foods, food manufacturers must adapt their strategies. By using innovative ingredients like those from Givaudan and ensuring transparency in labeling, they can cater to the demands of health-conscious shoppers. The presence of “calcium citrate near me” could also be a focal point for those seeking nutritional benefits alongside flavorful choices.